We advise retail service providers and insight providers building for the Walmart and Sam's Club ecosystem — on growth strategy, on what suppliers will actually pay for, and on how a merchant will judge what you've built. An advisory relationship between peers, alongside the brokerage rather than instead of it.
Data and insight providers. Retail service firms and agencies. Platforms and tools that suppliers use to run their Walmart and Sam's Club business. If your customer is a supplier — or your customer is the retailer — the same question decides whether you grow: does this hold up in front of a merchant, and will a supplier change what they do because of it?
That's the question we answer for a living, from both sides of it.
Which segments to serve, what to build next, and what to stop doing. Where your offer is genuinely differentiated in this ecosystem and where it only looks that way from the inside.
The gap between a compelling demo and a decision somebody makes on a Tuesday. What gets used, what gets renewed, and what a supplier will pay for versus admire for a quarter.
How a Walmart or Sam's Club merchant will actually judge your product, your data, or your client's case — and what has to be true before it holds up under that scrutiny.
How to say what you do so a supplier recognizes their own problem in it, how to structure the offer, and where the proof has to sit for a buyer to believe it.
Launched Data Ventures, Walmart's supplier-data business — commercial lead behind Luminate, now Scintilla.
That is the whole job you're doing: standing up a retail insight business, deciding what to build, working out what suppliers will pay for, and getting it to hold up commercially. We've done it from inside the retailer.
We keep running Greathouse Retail — that's what makes the perspective worth having. Advisory work sits alongside it, and we take on a small number of these relationships so each one gets real attention.
We represent brands at Walmart and Sam's Club, and we hold one brand per product segment. So before anything starts, we'll walk through where your business touches ours, what we'd need to wall off, and what we wouldn't take on while we're advising you. If the overlap is real, we'll say so and decline — the same way we decline a brand that competes with a client.
Trust is the asset. We don't spend it down for a single engagement.
A short conversation about where you're headed and where the friction is. You'll get a straight read — including whether we're the right advisor for it.