Bentonville, Arkansas · 36.27°N · 94.14°W

Good to Great at Walmart and Sam's Club

You got on the shelf. Growing on it is a different job — and it's the one we do. We're a growth brokerage for Walmart and Sam's Club, accountable after the buy for the velocity, the repeat, and the category growth that decide whether you expand or get cut.

We grow the category, not just your share.

We build the business. Sustained category growth, not a placement.

Category growth means your brand is thriving — and keeps growing — because it's making a meaningful contribution to the category, not just taking a facing from the brand next to you. That's the growth a merchant builds around, and the kind nobody has to defend at the reset.

The problem we're built for

Getting on the shelf and growing on it are different jobs

You got the placement. You were thrilled. Then you got in and realized you didn't understand the assignment. Most brands find that out the hard way, sitting on the ceiling of whoever got them in. That's not a knock on that broker — getting in is a real skill. It's just a different one.

You might not feel like you're on the chopping block. But you're certainly not in the building block.

If the next time you talk to your merchant is the line review a year from now, that's the answer.

You know something isn't working. You might even have a theory. What you can't see are the dozen landmines you haven't stepped on yet — and we know exactly where they are.

What great actually looks like: we're not asking the merchant for things. We're building the plan with them. Not a placement — a business the merchant is building around.

Why a brand picks us

Three reasons, and they stack

We sat in the chair

We decided who got on the shelf

So we build the case the way it actually gets weighed — and we know which of your problems are fixable before the next line review, and which are already lost.

We prove it in the data

Looking around the corner, not backward

Retail Link and Scintilla turn into decisions, not dashboards — read by the person who launched Data Ventures, Walmart's supplier-data business. And the read runs wider: marketplace signals, store and club walks, syndicated data, and category knowledge built over years. Scintilla tells you what already happened. We're looking at what happens next.

We start where you agree

At the customer, not the price

When the customer — the member at Sam's — is the focus, the merchant leans in, because that's their focus too. Everything we push for is something they want as well — which is why the door stays open.

How we work · The Greathouse Retail Way

Every good story has an arc. So does ours.

Assess, Ready, Commit. The first step runs live in the first conversation.

  1. A — Assess

    Read the category

    We read your category the way the merchant in it will — your line, your gaps, your path. It's the proof, not a product.

  2. R — Ready

    Get retail-ready, build the case

    Item setup, supplier agreement type, OTIF, replenishment — and a selling story built the way a merchant weighs it: category role, modular fit, margin, the few things that actually move a yes.

  3. C — Commit

    Carry it into the room, stay after the buy

    We represent you with the merchant, then run the business — replenishment, modular cycles, promotions, and a proactive stance on growing the category. The placement is where the story starts, not where it ends.

2
Banners — Walmart and Sam's Club
1
Brand per product segment
90 days
To knowing where you stand
The standard we hold ourselves to

GREAT. The name is the bar.

G
Ground

Everything starts with the customer.

R
Recognize

Real growth, not share-steal.

E
Execute

Done right, every time.

A
Ask

The truth, early, with the fix.

T
Trust

Never spent down.

The first 90 days

Within 90 days you know exactly where you stand in your category.

Where your items actually rank on velocity and repeat. Which problems are fixable before the next line review, and which are already lost. What your merchant is measured on this year, and where your business helps or hurts it. What kills you at the next reset if nothing changes. We never sell a guaranteed yes — the value of the work is in the results: velocity, repeat, and category growth you can see in the data.

For Walmart and Sam's Club merchants

We bring you suppliers who grow your category and make your job easier.

  • They arrive ready — item setup, OTIF, and replenishment handled before it reaches you.
  • The case is built on the customer and category role, not a list of asks.
  • We tell a supplier "not ready" before you have to.
  • We bring real growth, not share-steal in a nicer suit.

We're not asking you for things. We're building the plan with you — and nothing we say is a claim we can't substantiate in the next sentence.

You choose whether they're told who referred them.

How to start

Tell us where your business stands.

Tell us about your brand and your business at Walmart or Sam's Club. You'll get a straight read on where you stand — and what we'd do first.